
The Ad Hoc range features seven wines
that
each reflect our take on WA’s classic regional and varietal pairings:
Mt. Barker 'Wall Flower' Riesling
Because good wine doesn’t have to scream its virtues. Sometimes shyness, delicacy and restraint are the signposts that lead to inner beauty.
Download 2008 Wall Flower tasting note (PDF)
Margaret River
'Straw Man'
Semillon Sauvignon Blanc
Because the best examples of this regional blend show the distinctive aromas of fresh straw and cut grass. And calling something out of Margaret River Grass Man would have been more trouble than it’s worth.
Download 2008 Straw Man tasting note (PDF)
Pemberton 'Hen & Chicken' Chardonnay
Because wine nerds will get the in–joke and the rest will just think the label's cute and everyone else will relax and enjoy a tightly textural take on Chardonnay.
Download 2008 Hen & Chicken tasting note (PDF)
Frankland River
'Middle of Every Where' Shiraz
Because some people might think Frankland River's a little isolated - but if you want to make great Shiraz in WA, it’s right where you want to be.
Download 2007 M.o.E. tasting note (PDF)
Margaret River 'Etcetera'
Cabernet Sauvignon Shiraz
Etcetera is a blend of Margaret River Cabernet Sauvignon, Shiraz... etcetera.
Download 2007 Etcetera tasting note (PDF)
Margaret River 'Tree Hugger'
Chardonnay
Unoaked - no trees were harmed in the making
of this wine.
Download 2008 Tree Hugger tasting note (PDF)
Western Australia
'Mixmaster' Red
Well mixed Red.
Download 2007 Mixmaster tasting note (PDF)
For tasting notes on sold out wines, please see
the Archive page.
Western Australia is my winemaking heartland and over the years I reckon I’ve got a pretty good handle on what works where. Everything I do reflects my strong belief that when you get the right varieties in the right sites you’re well on your way to making good wine.
Having got the framework right, we've been able to have a bit of fun with the Ad Hoc range, both in the winery and on the branding side too. I've tried a few things with these wines to give them unique personalities rather than just make carbon copies of some of the well established examples.
We’ve gone against every bit of conventional branding wisdom with the labelling as well. Each wine has several unique labels and we’re going to change between them whenever the mood strikes.
About Larry Cherubino: Larry is an award-winning Australian winemaker with extensive experience in Australia and major overseas wine producing regions. Larry has had a distinguished career. His wines have won some 50 trophies and 200 gold medals in the highly competitive Australian and international wine show system. He is renowned for his passionate commitment to maximising wine quality in vineyard and winery, his state of the art technical knowledge and for having a highly developed understanding of modern wine styles. For more detail, click here.
The Ad Hoc wines are available in restaurants, through independent retailers and direct.
To buy direct:
Click here to download online order form.
To enquire about sales,
please see our contact page.
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